Disruptive Branding or How to Win in Times of Change, translated by Masoud Saidi and published by Sita Publishing.

This book aims to challenge the mindset and perceptions of managers and owners of organizations and companies regarding brand building. By providing precise and purposeful examples, it demonstrates practical methods for implementing an internal brand within an organization. Disruption is what small and bold companies do to become market leaders, and other businesses must either protect themselves from it or attempt to keep up with it.

Disruptive branding is less about branding methods and more about management and leadership. It challenges the concept that branding is limited to visual identity and marketing communications.

Building a brand disruptively means understanding that to create a powerful brand, all aspects of the business—from product and customer service to both physical and digital retail, as well as internal interactions—must align with the strategy. Only in this way can you be successful in a constantly changing world.

Apart from the main text of the book, Masoud Saidi’s introduction is very engaging and will be beneficial for all managers.