Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies, written by Reid Hoffman (co-founder of LinkedIn) and Chris Yeh, is one of the prominent works in the field of startup growth and innovative companies. This book explores the strategies and principles that companies use to grow rapidly and become market giants in a short amount of time. The term Blitzscaling is derived from the combination of two concepts: "Blitzkrieg" (lightning war) and "Scaling," meaning rapid and bold growth in conditions of uncertainty. This strategy, unlike traditional business methods, sacrifices efficiency for speed, enabling the company to grow faster than its competitors in emerging or transforming markets and secure its position.

Disruptive Branding or How to Win in Times of Change, translated by Masoud Saidi and published by Sita Publishing. This book is set to challenge the mindset and perceptions of managers and owners of organizations and companies regarding brand building. By providing precise and purposeful examples, it demonstrates practical methods for implementing an internal brand within an organization. Disruption is what small and bold companies do to become market leaders, and other businesses must either protect themselves from it or attempt to keep their distance from it. Disruptive branding is more about management and leadership than it is about branding methods. It challenges the concept that branding is limited to visual identity and marketing communications.